Brand Strategy

Sound strategic brand strategy and marketing planning from the outset is essential if you want to achieve business development within an agreed timescale and marketing budget. It will ensure your marketing plan is resourced, targeted, communicated through the most effective marketing mediums and promoting the right marketing messages.

I will conduct an audit of your marketing materials, to determine how you can stand out in the market and connect with your audience. I will set about creating a brand development strategy and generate a complete branding solution for your business. I can manage and maintain your identity, ensuring your brand development continues alongside changes in the market.

Our Brand Strategies Seek To:

  • Challenge and clarify your organisation’s mission, vision and values and align these with your business strategy and culture.
  • Create brand positioning that goes beyond the clichéd boasts of what companies stand for, to things that you stand for and make you different: things that your market and your staff care about.
  • Develop brand architecture and brand portfolios that make sense to you and your customers with propositions that are compelling and differentiated.
  • Define the right brand character, personality and tone of voice that reveal who you are and speak to the audiences whom you want to influence.
  • Prepare both internal & external brand engagement strategies to genuinely engage those audiences.

To find out more on how I can help you to define a marketing brand strategy that will promote business development, please contact me.