Graphic Design Process

This is our 4 step Graphic Design Process. It’s structured around ensuring you get the highest quality solution and service.

1. Briefing

The briefing stage may consist of either or both of the following:

  • Initial informal discussions between you, the client, and your designer – covering project objectives, timing and budget.
  • Formal meetings to discuss your project in detail and clarify any technical issues including budget, timetable and corporate identity guidelines.

2. Design

  • Our designer reviews the brief, background material and identity standards to ensure understanding of the project context and your corporate requirements.
  • Our designer develops the draft concepts and preliminary designs and selects the most appropriate options for further development.
  • Our designer presents visual solutions and explains design decisions.
  • Together you will evaluate the visual presentation against the brief.
  • Following your review and feedback, our designer amends the material as required and, if necessary, presents you with new design(s).

3. Artwork

  • Your designer prepares the artwork files and provides a proof (email or hardcopy).
  • You either approve the artwork by signing the proof, or mark-up changes you’d like to make.
  • A further proof is provided if required.
  • Any “author’s corrections” (client requested changes to content already provided which may include additional charges: these should be detailed in any quote conditions provided with your initial quote).

4. Production

Your designer forwards the artwork to our commercial printer.

  • Our designer views the printer’s proof and passes the proof on to you, the client for approval.
  • In some cases, our designers can conduct a “press check” of the printed sample while the job is running on the printing press.