It’s time to re-brand your business

Re-branding your business can be a challenging yet rewarding process, and for it to be a successful process it must be done with strategy and creativity.

At certain times business’ will reach the waypoint known as “the re-brand.” This occurrence may come about early on once the business discovers who they really are, or later when the business has outgrown their brand.

As your business grows and transforms, perhaps expanding into new markets, it is vital that your brand reflects the positive changes taking place. A brand is a promise, and if your brand doesn’t accurately reflect its offering, potential customers could be deterred or disappointed.

Do you need to re-brand?

You first need to decide if re-branding is necessary and if it is likely to be beneficial for your business. Before you dive into re-branding your business, you first need to recognise a need. Ask yourself the following questions:

  • Are you are getting fewer leads than in the past?
  • Are you are entering a new market?
  • Are you are introducing significant new services?
  • Has your business’s growth slowed or stopped?
  • Have new competitors entered the marketplace?
  • Does your visual brand look tired compared to the competition?
  • Do you struggle to describe how your business is different?
  • Are you losing a higher percentage of competitive bid situations than in the past?
  • Has your business changed since you last adjusted your brand?
  • Are you struggling to attract top talent?
  • Are competitors hiring away valuable employees?
  • Are you trying to figure out how to take your business to the next level?

If you answered yes to any of these questions, it may be time to take a hard look at your brand and consider the next 8 steps that I can help plan, discover and create with you.

  1. Understanding who you are
  2. Research - Position and the name
  3. Capture Your Brand Personality – Values, mission, vision, purpose, tone of voice
  4. Build Your Brand Identity – The look, style and feel
  5. Build Your Website and Online Presence
  6. Marketing Collateral
  7. The Relaunch – Create a buzz
  8. Ongoing Plan

For powerful brand design solutions with outstanding brand awareness get in contact or view my portfolio - Hopefully it speaks for itself!