Visual Style

Just like people, some brands have style – and some don’t.

Having a distinct personality helps brands stand out from the crowd and create an emotional connection with their audiences. But to do it well, you need people that understand design and how to use it. As important as the logo is, it is only one of the ways that a brand expresses its personality and becomes recognisable to its audiences. What I call the brands ‘Visual Style’, is another crucial component.

The brand Visual Style is composed of a variety of elements that come together to create the visual language of a brand. They include typography, colour palette, illustration and/or photography treatments, layouts, formats and other graphic elements that make a brand immediately distinguishable from its competition – and from anything else, for that matter. Of course, when it is done well, the Brand Visual Style is scalable while being elastic enough to adapt to varying marketplaces and geographies.

For inquiries about our services, booking a complimentary brand consultation, or estimates on an upcoming project – please contact me in which ever way suits you best.