04 Oct The Power of Colour
Colour has the power to calm, comfort, energise and inspire. It is incredibly important to feel good about the colours you are using in your website and to understand what they may be communicating to your audience. There are tons of options for colour and design that it’s often hard to know where to start.
So, what colour should your website, blog, and overall branding be? Well, that’s easy, you think to yourself, turquoise is your favorite colour! But before you tell the exciting news to your website or logo designer, consider this: your favorite colour may communicate the wrong message to your clients or customers and when working with a designer to create your website or blog, it’s important you all are on the same page.
Even after you’ve chosen the perfect shade that speaks to you and communicates what your business is about, finding hues that complement your website’s focal points perfectly is another challenge. Don’t let all these variables send you to colour therapy. Instead, check out a few of these colour facts and links to help you with every colour conundrum!
The Colour Effect:
“An executive for a paint company received complaints from workers in a blue office that the office was too cold. When the offices were painted a warm peach, the sweaters came off even though the temperature had not changed.” Pantone
Using the right colours can be an influential way to communicate our message and each colour has a unique underlying meaning:
- Red – adventure, aggressiveness, passion, strength, love, energy and vigor
- Pink – gratitude, health, delicate, femininity, innocence and softness
- Orange – adorable, creativity, fun, youthful, cheeriness and warmth
- Yellow – happiness, joy, curiosity, positivity, playful, caution and cowardice
- Green – tranquility, harmony, nature, renewal, crispness, health and freshness
- Blue – loyalty, power, success, calm, authority, dignity, security and faithfulness
- Purple – sophistication, fantasy, spirituality, costliness, royalty and mystery
- Brown – utility, earth, natural, roughness, seriousness and subtle richness
- White – simplicity, clean, innocence, purity, truthfulness, contemporary and refined
- Gray – humility, respect, authority, practicality, stability, dullness and moody
- Black – seriousness, conservative, tradition, distinctiveness, boldness and classic
Interesting Colour Facts:
- The colour yellow can cause nausea, so you may want to think twice before painting the baby nursery yellow.
- Red and orange can increase your appetite, which is why many popular restaurants decorate with this colour.
- Red can also increase your blood pressure and respiration rate, and it usually stimulates us to take immediate action.
- Green is believed to increase concentration.
- If you’re thinking about losing weight, surround yourself with the colour blue. Blue is often an appetite suppressant. It’s also a calming colour, which slows down the urge to eat.
There’s not a “set rule” about the amount of colours to use in a design, “IF” we look to interior and fashion designers for inspiration, they often follow the 60-30-10 rule, which means that three colours are used in varying degrees (60%, 30%, 10%) to create the perfect harmony.
With a little bit of colour psychology, a colour wheel and these colour combination links, you should be off to a good start:
- Colorcombos.com is the perfect place to start, if you want to test a combination of colours for your design project,. You can match colours exactly how you want them (in the Combo Tester or Combo Library). Once you choose your favorite colours, simply send the codes to your designer so that you will have these exact colors in your design.
- Color Scheme Designer is one of our favorite color design tools! If you have a favorite colour in mind and want to see which colours are analogic to it, this tool can help you in just one click! It lists a ginormous variety of palettes that display complementary matches that can easily be exported into color codes for your website project.
- COLOURlovers is a creative community where people from around the world create and share colours, palettes and patterns. A perfect little spot to discover ideas.
- ColorMatters.com is an excellent site with a basic introduction to colour concepts, why color choices matter, how different combinations can affect the harmony of a design and which colors are complementary.
- Logo Designer Blog and Logo Critiques are helpful links as both demonstrate how colours and different combination’s of colors will affect your logo and branding message.
- Color Palette Generator – just add your favorite image and this sweet generator will generate a colour scheme from the colors in the image.